Top Tricks to Improve your Google AdWords Search Campaign

AdWords is a powerful platform where we can market your business in a better way. Google is getting $100+ Million from Google Advertisers every day. 

Digital marketers know that using Google AdWords is an exceptional way to drive traffic and conversions to their websites. Since it can be pricey if not handled perfectly, the trick is to operate Adwords campaigns to get the highest ROI.

In this article, I’m going to share you some important tricks to improve your AdWords Campaign Performance.

Have a Clear Goal:

• Set up a clear Goal based on your business whether it may be Purchase/Sales, Calls, Brand Awareness etc.

Competitor Analysis:

• By analyzing your Competitors who are relevant to your business, you can get the Keywords, Ads which are performing well.
• Implement your ideas along with the Competitor data.
• Use SEMrush or SPYFu tool for better Competitor Research.

Choose the Right Bid Strategy:

• Choose the right bid Strategy for your business.
• Use Enhanced EPC or Target CPA bidding Strategy for E-commerce Business.
• Use Target Search Page Location for Local Business
• Manual Bidding Strategy will provide you the control over the bids.

Target Keywords:

• Find the Right Keywords relevant to your business.
• Use the Keyword Match types (Broad Match, Phrase Match, Exact match).
• Add the Negative Keywords which doesn’t match to your business so that the Ads won’t show to the irrelevant users.

Imagine you as a Customer and write your Ads :

• Create Innovative Ads with your Business Specials and how you’re differing from your Competitors.
• Use Call-to-Action texts like Save, Flash Sale, Free etc.

Enhance your Ads with Ad Extensions:

• Get more Impressions and Clicks by using Ad Extensions

Improving Quality Score:

• Your Ads will be triggered based your Quality Score. If you have a better QS, you’ll have a better Ad Rank and thus better business.
• Improving Quality Score(Expected CTR, Ad Relevance, Landing Page Experience) will lead to good Impressions and Clicks.
• Improve Ad Relevance(Keyword should relate to the ad and the Ad should relate to the Landing Page) by using the keyword in the Headline of Ad and place some relevant content on your Landing Page.
• Improve Landing Page Experience by improving the Page Speed, Relevant Heading, Call-to-Action Content, Social Buttons, Mobile Responsiveness and Trust Symbols.

Don’t ignore Mobile Users:

• Target some Ads towards the Mobile users and have your page with Mobile Responsive.

Monitoring and Tweak your Campaign:

• Identify and eliminate the Non-performing keywords, Ads.
• Add new keywords and eliminate negative keywords based on the Search term report.
• Test frequently with new keywords, Ads and Landing pages.

Do Remarketing

Remarketing is a secret weapon in Google Adwords and it's proven better in connecting with the users to your website who leave your site without making any conversion.

Follow the top tricks in your Ad Campaign to get the better results!!!

Social Bookmarking is the best way to get good outreach and backlinks for your Website. I have shared some of the best high PR Social Bookmarking Websites List 2017 which will help you to get good backlinks to your website.

Every Digital Marketers knows that values of Link building.You should be very careful when you executing the Link Building Strategy. Relevancy is the term which is very important when it comes to Search Engine Marketing.

Here is the latest High PR do follow Social Bookmarking Sites list 2017


http://www.reddit.com/
www.stumbleupon.com
http://www.citeulike.org/
http://slashdot.org/
http://www.newsvine.com/
http://www.scoop.it/
http://www.plurk.com
http://www.fark.com
www.pearltrees.com
http://www.bibsonomy.org/
http://www.folkd.com/
http://blinklist.com/
http://blogmarks.net/
http://netvouz.com/
http://youmob.com/
http://givealink.org/
http://bookmax.net/
http://www.ezyspot.com/
http://www.favoor.com/
http://url.org/
http://newsmeback.com/
http://cloudytags.com
bookmark4you.com
http://murl.com/splash/
http://www.gozoof.com/
a2zbookmarks.com
prbookmarks.com
http://www.sitejot.com/
http://1look4.com/
http://www.whitelinks.com/
http://wirefan.com/
bookmarks2u.com
activebookmarks.com
http://www.addthismark.com/
http://3-peace.info/
http://addthismark.com/
http://coloradospringsroofing.info/
http://epinex.biz/
http://global-networkers.info/
http://japanpubcrawl.info/
http://joyku.com/
http://justshaunna.info/
http://keithvarias.info/
http://kodai-flow.com/


Stay Tuned :)

If you missed my Previous blog  on Top 7 Instagram Marketing Hacks to generate Billion Dollar Revenue

Top 7 Instagram Marketing Hacks to generate Billion Dollar Revenue

Hi Everyone,

After a long time, I’m publishing my new blog on Instagram Marketing hacks. Digital Marketers knows the power of Instagram when it comes to Marketing.

Those Entrepreneurs who don't have enough idea about Instagram Marketing, this blog will help you to reach your brand across the level.

What's Instagram

Instagram is a Multimedia sharing mobile app where we can share Images, Videos to everyone that was launched in 2010. There were a lot of other Multimedia apps, but Instagram places at the top.

Let's gear up

#Hack 1: Create a Complete Profile for Greatest Engagement and Brand Reach

• Fill all the fields with relevant information about your business including Username, Website URL, Descriptive Text
• You can edit the Profile by clicking on the Profile button.
• Name: I suggest you provide the Brand Name
• UserName: Use your Brand Name. In case if the Profile name is already taken, include some words relevant to your business.
• A URL: Provide your Website URL here.
• Info: Create a unique description which relevant to your business. Crispy descriptive text like how you differ from other competitors will create a good brand image.

#Hack 2: Publish Original Images that clutches all attention and make them engage with your brand

• Always use Original Images for Brand Reach and Engagement.
• Images should have some text and brand logo on it.
• Add Location where you need to target.
• For Viral Marketing, you should think beyond the limits.

For example. A Blue Apple

#Hack 3: Add a long Caption for your Image

• Adding a long Caption for your Image will create a better Engagement towards your Brand.
• Instagram won't hurt you for adding a long Caption or description like Twitter.
• You’re allowed to write 2,200 characters. That’s Awesome! 

#Hack 4: Add Hashtags for Wider Reach

• Unless there are no hashtags on your post, you can't build the Audience. 
• Adding Hashtags is very easy. But you should able to know your goals. That means you should target the right people for your business.
• Use the hashtags which have the highest popularity to reach your Audience.
• Use Instagram search and hashtagify.me free tool to find the best Hashtags.
• You can add up to 30 hashtags on your post.

#Hack 5: Post Schedule

In order to grow your brand, you should post.

• 1-2 Pics or Videos per day.
• 5-30 Instagram Stories per day.
• 1 Live video per day at the same time on each day.

on your local time.

#Hack 6: Increase your followers

•  Click on the Search icon and type your niche terms which relevant to your business.

• By Clicking the top relevant popular tags, you can able to see the Top Posts.

• Click on the Top Post and get into their Profile. Click on their follower list and start to follow them.
• Make sure that the Profile has lots of followers than People they're following.
• Follow 50 Followers per hour in order to avoid spamming.
• The max limit to follow other profiles is 7,500.
• This will helps you to get more followers and increase the brand visibility.

#Hack 7: Become an Active Profile in Instagram

• If someone follows you, check the Follower Profile's genuineness and follow them back.
• If someone comments on your photo, reply them with @ and their username.
• Like and comment on the hashtags that you're interested in.
• Send direct messages to the users who you're interested in.
• Tag users on your Photos who always love your brand.
• Ask for Feedback or queries in your post.
• Be an active Participant in your Instagram to get good reach.

Conclusion

Instagram is worth place for Branding and Sales. If you handle it in a proper way means, very sooner you will reach your goals.

These are the best Instagram Marketing steps, which I used to suggest my clients, to build their brands.

If you will be active on Instagram like sharing pics, stories, and videos frequently will lead a good brand visibility to your business.

Because Hard work always pays off!

Feel free to contact me if you need any Digital Marketing Assistance(SEO, Paid Advertising, Social Media) for your business.

https://www.linkedin.com/in/godwin-allwin

skype: godwintgodwin